Spirit
Guide
Skills used:
Branding and Visual Identity
Print and web Design
Spirit Guide is a yoga company that specializes in retreats for adults and their service dogs. Spirit Guide values exclusivity, glamor, discipline, and emotions. This brand explores a calming color palette with abstract design elements that represent its core values. Designing this brand, I aimed to blend themes of inclusivity within exclusivity, the calmness and wellness of yoga, and emotional appeal. Spirit Guide accentuates my technical skills in style guides and web design.
Logo Design
Wordmark
Primary Logo
Brandmark
Web Design
Print Design
Merch Design
